"More" cigarettes were originally targeted to both women and men. Instead of being white like other cigarettes brand they were of a dark brown color and came in longer lenghts of 120mm. Nowadays you can find different variations of More cigarettes, that come in different colors and cigarette lengths.
More was initially the product of RJ Reynolds. Being born in 1975 and tested in Oklahoma, it is a relatively new brand. Unlike all other tobacco products widely advertised this brand was never promoted, but still gained a lot of popularity especially among the female audience.